As most of us are aware, social media websites like Facebook and Twitter have quickly clawed their way into mainstream, becoming common household terms, even to those who have never used the Internet. These social sites are not only transforming the way people interact with each other on an everyday basis, but are also slowly redefining businesses and how businesses operate. Companies, both established and young, are eager to grasp these new types of media and utilize their special capabilities to improve business functions.
One of these young companies is a small clothing-retail chain called Metropark. Metropark has implemented a system called "Reverb," which displays Metropark-mentioning Twitter "tweets" from individuals around the world. The tweets are mapped onto a virtual globe and are open to all individuals in the store to read. Ultimately, this system not only elevates the "cool" factor, but also generates a lot of business enhancing buzz for the company. This system is a great example of an innovative way that businesses are utilizing social media.
At Centergistic, we too are constantly trying to create innovative solutions and tools for businesses. That's why our AgentView system is able to collect data on all the various forms of social media. With crucial information such as traffic, sentiments, mentions, and more, we can help you make the most out of your social media business campaigns!
To find out more, visit: http://www.centergistic.com/social_media_analytics/
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